• Projects
  • Iowa Lottery Brand
  • I'm a Nebraska Corn Farmer
  • Iowa Lottery Promotions
  • A Kernel of Truth
  • Pop vs Soda
  • Lennox
  • Broadlawns
  • Guinness World Record
  • Unleaded 88
  • Advocacy & PSA
  • Taco Bell
  • Hilton
  • Resume & Contact
Greg Welch
  • Projects
  • Iowa Lottery Brand
  • I'm a Nebraska Corn Farmer
  • Iowa Lottery Promotions
  • A Kernel of Truth
  • Pop vs Soda
  • Lennox
  • Broadlawns
  • Guinness World Record
  • Unleaded 88
  • Advocacy & PSA
  • Taco Bell
  • Hilton
  • Resume & Contact

Hilton

This work was produced for an agency pitch. I was part of a large group responsible for the concept and writing. Despite only being a junior art director at the time, I developed the campaign look our agency brought to the table. The business was retained, but moved to a different office, so our concept was eventually produced with other designs by that other office.

Each project was a collaborative effort with a team of agency executives, producers, executive creative directors, associate creative directors, copywriters, art directors, strategists, account executives, and production partners. Project pages have more details about my role and individual contributions.