Pop vs Soda

Even simple promotions deserve fun ideas. We turned a summer fountain-drink promotion into a referendum on American culture for Kum & Go convenience's store. The question: Pop or Soda? Two separate cups were produced, with unique barcodes, and customer’s preferences were tracked in 13 states. We also developed a fun set of animated characters to argue their side's case. Different regions in the campaign used slightly different price points. Fountain drink sales increased 26% and overall sales inside the store increased more than 7% over the previous year. This project won Best of Show at the Des Moines Addys and a Regional Gold in 2009.

Pop vs Soda videos received a 2009 Bronze Telly.

Role—Art Director
Concept and concept development, lead client presentation, character design, direction throughout the video production process, design direction, copywriting