Pop vs Soda videos received a 2009 Bronze Telly.
Kum & Go
Even simple promotions deserve fun ideas. This project turned a c-store fountain-drink promotion into a referendum on American culture: do you call it ‘pop’ or ‘soda’? Two separate cups were produced, with unique barcodes, and customer’s preferences were tracked in 13 states. We also developed a fun set of animated characters to argue their side's case. Different regions in the campaign used slightly different price points. Fountain drink sales increased 26% and overall sales inside the store increased more than 7% over the previous year. This project won Best of Show at the Des Moines Addys and a Regional Gold.