Iowa Lottery

More than a decade of dependable, quality creative. The Iowa Lottery is a great advertiser because they always have something new to sell. Whether through promotional partnerships, new games, or just offering cash, there’s always another chance to win. In the years I’ve been lucky to concept, pitch and produce work for them with the SA team, our work has helped grow the Lottery's annual contributions to the state from $60 to more than $108 million.

Million Dollar Holiday received a 2024 Gold Telly.

Million Dollar Summer received a 2022 Gold Telly and Silver Addy in Des Moines.

Perfect for Anyone received a 2022 Gold Telly.

Iowa Lottery promotions often involve it VIP Club, where tickets can be re-entered for prizes and experiences.

The Secret Santa campaign received a 2018 Gold Telly and a Silver Addy in Des Moines.

The Proceeds campaign received a 2017 Gold Addy in Des Moines. The spots were updated and recut in 2020.

InstaPlay received a 2018 Telly award.

30 Somethings received campaign received a 2016 Silver Addy in Des Moines.