Lennox

National quality, local delivery. The Lennox brand launched a new campaign with a new tagline—Air is Life. Make it Perfect.® We needed to extend the messaging for use by a network of more than 1,200 Lennox dealers. We continue to develop new creative for the growing co-op program and have received praise from the national Lennox team for the way our executions build on and support the national campaign.

The video work for the Air is Life campaign received a 2021 Gold Telly.

The dealer program continues to be updated with additional spots expanding the campaign in 2022 and 2023.

For 2025, dealers were integrated into a live-action setting to show a fun approach to comfort.

Role—Creative Director
Concept and concept development, script writing, lead client presentation, direction throughout the video production process, design direction