Iowa Lottery Brand

Research showed only one in four Iowans associated “winning” with the Iowa Lottery. But there’s more to winning the lottery than billion-dollar jackpots. What about the $20 pull tab prize that prompts you to pick up the lunch tab? Or the $200 payout you use to treat yourself to a blowout? These are the moments that make someone a Win-ionaire. Because feeling rich isn’t just about commas in a bank account. It’s the feeling that comes from playing—and winning—your way.

The WIN-ionaire campaign received a 2026 Merit award from ADAI and Bronze Telly.

Role—Creative Director
Concept development, client presentation, direction throughout the video production process, design direction