Our event was held during the Iowa State Fair — Iowa’s largest event and a cultural icon.
The fair helped provide existing structure and excitement, a large crowd looking for fun and a secure location for adjudication.
Participants received: One live scratch ticket and any winnings, a free T-shirt. a Commemorative coin, a chance to win a $40,000 cash prize, plus two $4,000 prizes and a free Mega Millionsplay coupon
Media coverage was extensive with 60 TV TV stories, 56 online articles, and 32 radio reports.
Coverage had a 100% positive sentiment.
Sample media coverage from Iowa Public Television.