Pella

To leverage the historic 150th anniversary of the Kentucky Derby, Pella sought to stand out during a typically slow sales period. The multi-channel campaigned included CTV, paid social, direct mail, nurture email, paid search and a custom landing page.

The Pella Derby Deal video received a 2025 Bronze Telly award.

Role—Creative Director
Concept development, lead client presentation, direction throughout the campaign production process